What is the basis of A.A.'s public relations policy as stated in Tradition 11?

The basis of Alcoholics Anonymous's public relations policy, as articulated in Tradition 11, is "attraction rather than promotion." This principle emphasizes that the organization seeks to attract individuals who may benefit from its support through the power of its message and the success of its members, rather than trying to actively promote or sell its services.

The focus on attraction is vital because it aligns with the philosophy that recovery is a personal journey and that individuals should come to A.A. on their own terms, having recognized a need for help. This method avoids the impression of coercion or salesmanship, which could alienate those who may otherwise seek support. By prioritizing the authenticity of shared experiences and personal success stories, A.A. fosters a welcoming environment that encourages individuals to reach out voluntarily.

In contrast, government endorsements, public advertisements, or promoting the organization over people could undermine the personal, community-based approach that A.A. embodies. These alternatives could lead to misconceptions about A.A.'s purpose and diminish the significance of personal agency in the recovery process.