Which of the following activities is part of the counseling process?

The counseling process is fundamentally centered around the interaction between the counselor and the client, focusing on helping clients identify the issues they face and exploring potential solutions. This approach involves active listening, empathy, and providing guidance, which fosters a supportive environment for the client to reflect on their circumstances. Helping clients explore their problems and consider solutions is a key activity in counseling because it empowers individuals to take charge of their own lives and makes them active participants in their recovery or therapeutic journey.

Medical evaluations and laboratory tests, while crucial in the broader context of substance use treatment, are more aligned with clinical assessments rather than the counseling process. These activities typically require specialized training and focus on diagnosing or determining treatment efficacy, which deviates from the therapeutic and exploratory nature of counseling. Creating marketing strategies for a treatment program pertains to administrative and outreach functions, which also fall outside the scope of direct client interaction that characterizes counseling work. Therefore, the correct choice emphasizes the core purpose of counseling, which is to facilitate personal exploration and problem-solving in clients.